Understand how AI sees your brand.
GEO50 is an AI brand ranking company. We help businesses understand how their brand and competitors appear in AI recommendations, using observations across selected markets, languages and platforms.
A new way to discover brands
From finding products to comparing services, people are turning to AI for help making choices. Businesses need to understand how AI describes their brand, when it recommends them, and which competitors appear alongside them.
An isolated mention cannot answer those questions. Businesses need observations they can compare and revisit to understand their visibility, competitive position and how both change over time.
What we do
Our current service is AI brand rankings. Select a category, market, language and platform; GEO50 collects AI answers, identifies brands and generates a ranking. Our research explains the methods and metrics behind the work.
From this foundation, we are working toward an independent GEO evaluation framework: make observation conditions clear, retain the evidence behind results, and refine methods as models and platforms evolve.
Our mission
Make business easier in the age of AI.
Kevin Lee
Founder, GEO50
Kevin Lee founded GEO50 in 2026. He earned a master’s degree in electrical engineering from the University of Washington in 2025, where his interest in generative search and GEO began. GEO50 grew from a question at the heart of that research: how can businesses make sense of what AI says about them?
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